Here's a list of shops that are falsely advertising their merchandise.
Angolwen doesn't say it sells infusion but huh... what is that actually? Like a raw gem or something? A "magical item"? Are angolwen trying to pretend infusion are magical and not natural?
Say you want to carve a turkey but lost your big kitchen knife, you naturally go to your local knife shop, like the one of the right, right?
Well let me tell you carving a turkey with a greatsword is pretty messy, 1/5 stars, would not recommend shop.
Elvala got the word from Derth that you can pretend greatswords are knives to sell them for more, nobody suspect a thing so far.
They also have a "lore" shop pretending to be a rune shop. Did you ever wonder why that shop was kind of isolated from the rest of the town, by the way?
The reason is that the "lore" is actually smut.
Ah, there we go again, the "magical item". You know I think this guy wanted to use the rune sign but being confused for a smut shop was to big a risk.
"Goddamit some noob told me this was a rune shop" - last words of Biri before dying of poison because he couldn't reach a shield rune in time.
Maybe the owners decided to move at the same time but couldn't be bothered to actually leave the town?
We get it, thalore are all about nature and shit but i can't inscribe a mindstar or a torque on my body (anybody disagreeing will get a mindstar IN their body and it won't be pleasant)
The "greatswords are knives" conspiracy even reached the far east, proving some smart con man managed to use the orc farportal before our hero and decided to bank on it rather than telling the world about the danger it was in.